StoneGate Pub Company – formerly part of Mitchells & Butlers PLC (2007 – present)

Elements of mix:

Brand creation and development, creative design, media planning and buying, advertising, direct mail, ambient media, POS display material, field marketing, promotions, project management, loyalty scheme creation and administration, database management.

Summary of work

Stonegate Pub Company is a leading pub and hospitality group, formed in 2010 following Stonegate’s acquisition of 333 pubs from Mitchells & Butlers.

Following several years’ experience across a range of M&B brands and developing an entirely new ‘Town Pub’ concept as well as a highly-successful customer loyalty scheme, Severn have continued to work on M & B’s suburban estate following its sale to Stonegate Pub Company.

Complex and intensive work, our Stonegate account relies on our ability to produce frequent, convincing, on-message and accurate tactical promotional material that drives sales and supports the overarching brand strategy. This means we need to continually generate fresh, exciting ideas, and deliver cost-effective, hard-hitting creative to exceptionally tight deadlines.