Severn Valley Railway, one of the oldest and best known heritage railways in the UK, running a 16 mile tourist line between Kidderminster, Worcestershire and Bridgnorth, Shropshire, wanted to promote itself as a unique family attraction and to grow visitors numbers.With meticulous behind-the-scenes planning and contingency measures in place, Severn shot SVR’s TV ad in conjunction with a photo shoot, to deliver optimal value within budget. From behind the scenes storyboarding, to cast selection and management, wardrobe, hair and make-up, our team brought all the strands together, getting enough footage to complete the ad – and capturing the SVR experience through reportage stills – within a short time frame (and without the rain stopping play!)The result? An evocative, engaging cross-media campaign, anchored around the strapline,’every journey ends with a memory’. A prime-time aired regional TV ad challenged perceptions of what a day out on the railway consisted of, whilst above-the-line advertising supported the messaging. We’re a must-see agency. Call us on 01905 795999 today.