Brand Development

Regent Court an exclusive shopping centre in Leamington Spa offering fashion, lifestyle and food retail indulgence through a mix of independent boutiques, high-end high street stores and trendy eateries – briefed Severn to raise awareness of the shopping centre amongst the right audience and drive footfall. Regent Court’s brand identity was at odds with the high-end, premium nature of its offer and its beautiful location. Using a very classical style, seraph font and monochrome palette – inspired by fashion retail designers – we re-positioned Regent Court as a ‘hidden gem’; an aspirational, lifestyle-led shopping destination, appealing to a predominantly female AB1 customer base.Copy-light, with subtle design touches echoing the architecture of the buildings and original photography, communications gave a subtle but enticing ‘whisper’ of the shopping experience to be discovered.