Media Selection

Regent Court, an exclusive shopping centre in Leamington Spa offering fashion, lifestyle and food retail indulgence through a mix of independent boutiques, famous name high street stores and trendy eateries, needed to communicate to a wider, more targeted customer base.Using highly-targeted direct marketing, delivered by Royal Mail to select postcodes rather than local press inserts, Severn conveyed Regent Court’s quality proposition and ensured standout, communicating directly to a defined target audience.Door to door campaigns were supported by carefully selected ambient media – including – engaging affluent, mobile customers who had previously overlooked Regents Court as a shopping destination.

8 Media Selection

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