Digital Marketing

CrownGate is a dual-site shopping centre in the heart of Worcester, home to a mix of established high street multiples and independent retailers – challenged Severn with helping independent retailers to compete with well-known retail brands.Via cost-effective digital channels, we conceived a QR Code-based offer system, harnessing what was, at the time, the very latest in technology, to get customers shopping the whole of the centre. Scanning codes to access discounts and ‘real-time’ offers, customers could traverse both shopping centre sites to take advantage of time-sensitive promotions, switched on and off to suit by participating retailers. The campaign was supported by a big push into online communication, with a ‘magazine’ style website and an active social media presence. The first campaign of its kind in the UK, CrownGate was cited in the British Council of Shopping Centres: Guide to Best Practice for Social Media.

15 QR codes

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