Stonegate Pub Company, a leading hospitality and pub group with over 620 pubs and bars across the UK in a variety of formats, wanted to align its pubs with whatever’s going on – sporting fixtures, national and cultural events – to create more reasons for customers to visit. By simplifying the proposition and using iconographic imagery, whilst carefully maintaining the pub’s personality, Severn made the local the destination – the place to participate in everything from the Diamond Jubilee and Euros, to the Grand Prix and Olympics.

4 POS (2)

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