As part of Stonegate’s ongoing calendar of promotional events, Severn’s brief was to create a four-week long, Royal Wedding-themed drinks promotion campaign to support trade across its sizeable suburban pub estate.
Jam-packed with feel-good imagery such as bunting, blue skies and cheering crowds, and wholly celebratory in tone, Severn’s creative was delivered through POS, direct mail and online and cleverly married the dual requirement of providing both on-site decoration and delivering the essential message of unbeatable value.
