Severn Communications has been appointed by Leamington Spa-based shopping centre, Regent Court, to carry out all of its consumer marketing and promotions activity.
Winning the competitive pitch with an incisive strategy and stunningly simple, luxurious creative, Severn’s proposed activity will focus on creating awareness for the centre which is home to an appealing mix of high-end multiples and niche independents among a discerning and affluent audience.
Tightly targeted to reduce wastage and ensure real VFM for Regent Court retailers, classic monochrome visuals, underpinned by the brand proposition of, “a little pocket of loveliness” will support Fashion, Eats and Home categories.
