Footman James (2005 to date)

Elements of mix:

Marketing communications strategies, public relations, media relations, internal and corporate communications, brand development, corporate identity, campaign strategy, creative design, media planning and buying, advertising, direct mail, events, exhibition stand build and design, online, corporate literature, signage production and installation.

Summary of work

When Footman James, market-leader in the classic car insurance sector and the West Midlands’ largest broker, wanted to develop a fresh, memorable brand image to cement its market-leading position and spearhead its expansion into new insurance markets, it required an innovative, intelligent and professional agency.

Now, six years later, having won the pitch to deliver what became an award-winning brand for the broker, Severn is still delivering highly effective, multi-discipline, fully-integrated and effective communications for Footman James. Our savvy media planning and buying, coupled with excellent PR support and timelessly appealing creative has helped Footman James continually drive value from its now reduced media spend whilst increasing telephone enquiries, reducing the average cost-per-enquiry and maximising cross-sell opportunities.